Refined Healthy Lawns Healthy Lives logo to fully execute their original idea of communicating nature’s presence in the local community.
Healthy Lawns Healthy Lives primary objective is to create awareness of our human obligation to consider the harmful consequences of using chemicals and lawn fertilizers in order to protect the environment, wildlife, family pets, and children. With this in mind, I designed a bold wordmark that visually represents the bird ingesting a worm that may be potentially poisoned by lawn fertilizers. The harsh orange signifies alertness – drawing attention to the imagery.
MY ROLE: Lead Designer, Art Direction, Visual Identity, Logo Design
Alexandra Reiman | Art Director 