Charles Oakley

The Challenge
Designed logo for a cookware endorsement series with former basketball player Charles Oakley.
The Solution
Revitalized packaging that entices visual stimuli, and offers consumer-relatable touchpoints. By introducing the new vibrant color palette and food visuals, the new packaging grabs consumers’ attention even before reading the content. The food styling evokes warmth, flavor, scent, and taste – all highlighting appetite appeal, and the connotation of human presence.

Easy Cooking Every Day

The Challenge
Designed logo for a cookware endorsement series with former basketball player Charles Oakley.
The Solution
Revitalized packaging that entices visual stimuli, and offers consumer-relatable touchpoints. By introducing the new vibrant color palette and food visuals, the new packaging grabs consumers’ attention even before reading the content. The food styling evokes warmth, flavor, scent, and taste – all highlighting appetite appeal, and the connotation of human presence.
