Made for Women,
Managed the social media for this iconic footwear and fashion label, I was responsible for devising and executing content strategy. My work involved conducting research on competitors and trends in pop culture to enhance community engagement and grow their Instagram following. My key responsibilities included creating engaging content, compelling campaigns, copywriting, photography, retouching, and selecting imagery.
Role Scope: Social Media Management – Content Creation
Focused on three KPI metrics for Instagram/Facebook: Increasing followers, engagement, and impressions.
Emphasized the branding through fun, light, playful messaging, with bright, summery, and active lifestyle imagery.
GirlBoss Showcase – weekly program highlighting the “everyday woman”.
Empowering women from all walks of life to revel in comfort, style, and versatility. This series was the
perfect way to introduce new partners, brand ambassadors, and influencers.
August hard sell InstaStory posts. Shot and retouched imagery for the campaign.
Shoe of the Week – summer weekly program featuring products with high online inventory.