UVM Medical Center

Mother-Baby
Wellness Initiative

In collaboration with the UVM Medical Center, Healthy Living funded the new kitchen for the Mother-Baby Unit. The goal of this partnership was to educate new mothers about the benefits of eating healthy and provide support during their hospital recovery. The art department designed brochures and signage about nutrition, breastfeeding, hydration reminders, dad-friendly recipe cards to cook easy meals for new mothers, coupon cards for baby products, and flyers on the BYOBaby store program. The marketing collateral not only aided the hospital’s patients but brought in new customers, established brand awareness of Health Living’s values, facilitated connections within the community, and directly impacted the lives of so many families.

Role Scope: Visual Identity – Print Collateral – Publication Design –
Creative Direction – E-mail Marketing