A Lovely Startup
Designed CPG packaging, online marketing campaigns, landing pages, and concept renderings for meetings. Devised creative assets for product launches to encourage social media growth, and boost online sales. Created presentations, and sell sheets for investor distribution meetings.
Role Scope: Web Design – 360 Campaign Strategy – Content Creation – Packaging Design – Brand Development – Marketing Design
Swap the Stick 360 Campaign
The Mini Meat Stick 360 campaign included a landing page, Shopify customization, an Amazon A+ page, web banners, print ads, and social media videos for the product launch.
To persuade families (specifically moms) to switch from buying their kids the typical lunch snacks to a healthier alternative, Vermont Smoke & Cure mini meat sticks.
Maggie, the campaign’s everyday girl, confronts moms and kids with questions about what they’re eating. Casey, the classic mom, wants to emphasize healthy snacks in her family. The integrated marketing campaign was used to emphasize the launch of mini meat stick go-packs and encourage product use in lunch boxes, sporting events (soccer games), summer camps, and on-the-go errands with mom.
Marketing efforts produced a significant increase in sales. The campaign involved community/local events, in-store samplings, influencers and PR, signage, merchandising, paid media advertising, e-newsletters, print ads, and a landing page. These efforts created comprehensive brand awareness and elevated customer brand recognition.
B-Corp Certification Landing Page
Custom Logo Design &
Created engaging campaign-focused and holiday-inspired custom email marketing templates. Assets included fun illustrations designed intently for targeted audiences, GIF headers, logo enhancements, and stylized graphics for social media platforms.
Designed PowerPoint presentations, sell sheets, product guides, and promotional collateral for sales meetings. Mocked up packaging, merchandising displays, and distribution assets for retail buyers.
Collaborated with Phear Creative and VS&C Brand Engagement Manager.