Vermont Smoke & Cure

A Lovely Startup

Designed CPG packaging, online marketing campaigns, landing pages, and concept renderings for meetings. Devised creative assets for product launches to encourage social media growth, and boost online sales. Created presentations, and sell sheets for investor distribution meetings. 

Role Scope: Web Design – 360 Campaign Strategy – Content Creation – Packaging Design – Brand Development – Marketing Design

The Challenge

To persuade families (specifically moms) to switch from buying their kids the typical lunch snacks to a healthier alternative, Vermont Smoke & Cure mini meat sticks.

The Solution

Maggie, the campaign’s everyday girl, confronts moms and kids with questions about what they’re eating. Casey, the classic mom, wants to emphasize healthy snacks in her family. The integrated marketing campaign was used to emphasize the launch of mini meat stick go-packs and encourage product use in lunch boxes, sporting events (soccer games), summer camps, and on-the-go errands with mom.

The Result

Marketing efforts produced a significant increase in sales. The campaign involved community/local events, in-store samplings, influencers and PR, signage, merchandising, paid media advertising, e-newsletters, print ads, and a landing page. These efforts created comprehensive brand awareness and elevated customer brand recognition.